Privacy Policy

1. Who we are and what this Policy covers

SeConTalCompany ("we," "us," or "our") provides Pet Store Merge (the "Game") and operates secontalcompani.com and related game services. This Policy applies to the Game on supported mobile platforms, our website, cloud progress snapshots, promo-code services, and communications you send to us.

You do not need to create a Pet Store Merge account or provide your name or email address to play. Some technical, gameplay, and diagnostic information is nevertheless processed automatically as described below. If you contact us, we also process the information you choose to include in your message.

2. Information we collect

• Device and app information. This can include a device-generated identifier used as a pseudonymous user ID, Firebase installation identifiers, advertising identifiers when available, IP address, device model and hardware characteristics, operating-system and app versions, language or locale, network information, and privacy or consent signals.
• Gameplay and usage information. This can include sessions and play time, tutorial progress, level and experience, in-game currencies and items, merge-board state, orders, shop activity, settings, daily tasks, rewards, promo-code activity, rating prompts, and the outcome of advertising or purchase actions.
• Crash and diagnostic information. Firebase Crashlytics can process crash reports, stack traces, timestamps, app and device state, operating-system information, device model, installation identifiers, and related technical details used to diagnose stability problems.
• Cloud progress and promo information. When these features are enabled, the Game sends a pseudonymous device token to our cloud service. Progress uploads can include the Game version, platform, save time, total play time, and a copy of your gameplay progress. A promo claim includes the code you enter and a pseudonymous identifier used to enforce eligibility and prevent duplicate claims. Our service converts the device token into a one-way keyed identifier before using it as an internal record key.
• Purchase information. We and our analytics provider may receive product identifiers, price or currency information supplied by the store, and purchase or restore status. Payments are processed by Apple, Google, or another platform store; we do not receive your full payment-card details.
• Communications. If you email us, we receive your email address and the message, attachments, and other information you choose to provide.

3. How information is collected

Information is collected through Game features you use, automatic events generated by the Game, third-party software development kits, mobile platform services, and requests sent to our website or cloud services. We do not ask for access to your contacts, photos, camera, microphone, or precise device location.

Our website is a static information site. Its own code does not include a contact form, advertising script, or first-party analytics script and does not intentionally set non-essential cookies. Our hosting and security provider may process standard request information such as IP address, browser or device type, requested URL, date and time, and security signals to deliver and protect the site.

4. Why we use information

We use the information described above to:

• operate the Game and its requested features, save progress, restore eligible purchases, and deliver remote game configuration or mailbox content;
• process promo claims, enforce limits, prevent duplicate claims, protect the Game and services from abuse, and maintain service integrity;
• measure how the Game is used, understand feature performance, and improve gameplay;
• detect, investigate, and fix crashes, errors, and technical problems;
• deliver and measure rewarded or interstitial advertising when advertising is enabled;
• respond to support and privacy requests; and
• comply with legal obligations and establish, exercise, or defend legal claims.

Where applicable law requires a legal basis, we process information as necessary to provide features you request, for our legitimate interests in operating, securing, diagnosing, and improving the Game where those interests are not overridden by your rights, with consent where required for advertising or similar tracking, and to comply with legal obligations. You may withdraw consent at any time, without affecting processing that occurred before withdrawal.

5. Service providers and other recipients

Depending on your platform, region, consent choices, Game version, and which features are enabled, information may be processed by:

• Google Firebase for analytics and crash reporting. See Privacy and Security in Firebase and the Google Privacy Policy.
• AppLovin MAX and its advertising partners for ad delivery, fraud prevention, measurement, analytics, and—where permitted—personalization. For more information about AppLovin's collection and use of your information, visit AppLovin's Privacy Policy and its advertising partner list.
• Apple for App Store purchases, iCloud features, and platform services on Apple devices. See Apple's Privacy Policy.
• Google for Google Play purchases, Google Play Games saved-game features, and platform services on Android devices. See the Google Privacy Policy.
• Cloudflare for website delivery, network security, cloud APIs, and storage used by progress and promo services. See Cloudflare's Privacy Policy.
• Unity Technologies for technology used to build and operate Game features, including in-app purchasing and local-notification components. See Unity's Privacy Policy Hub.

We may also disclose information when required by law, to protect rights or safety, investigate fraud or abuse, or as part of a merger, acquisition, financing, or transfer of the Game. We require service providers processing information on our behalf to protect it consistently with this Policy and applicable law. Providers acting as independent controllers apply their own privacy notices.

6. Advertising, analytics, and your choices

Firebase Analytics is used to measure Game usage and events. Firebase Crashlytics is used to diagnose crashes. These services operate separately from the advertising service.

When real advertising is enabled, AppLovin MAX may display rewarded and interstitial ads. AppLovin and its advertising partners may collect device, app, network, ad-interaction, and advertising-identifier information. Depending on applicable law, this activity may be considered targeted advertising or the sale or sharing of personal information, even though we do not sell personal information for money.

Where available, you can review advertising consent choices from the Game's Settings > Privacy control. On iOS, you can allow or deny cross-app tracking through Apple's App Tracking Transparency prompt and change the permission later in device settings. On Android and iOS, you can also use system privacy and advertising controls. Limiting personalized advertising does not necessarily stop all ads, analytics, security processing, or collection needed to provide a requested service. AppLovin's Privacy Policy explains its direct access, deletion, and advertising-choice tools.

7. Data retention and deletion

• Local data remains on your device until it is overwritten, you clear the Game's data, or you uninstall the Game. Removing local data does not automatically delete information already sent to us, a platform provider, or another service provider.
• Our cloud progress service is configured to keep no more than the 10 most recent progress snapshots associated with a pseudonymous device identifier. Older snapshots are deleted as retention cleanup runs.
• Promo-claim records are retained for as long as reasonably necessary to enforce claim limits, prevent abuse, administer the promo program, resolve disputes, and meet legal obligations.
• Firebase Crashlytics generally keeps crash traces and associated identifiers for 90 days before deletion begins. We retain user-level and event-level Firebase Analytics data for no longer than the maximum available to a standard Google Analytics property, currently 14 months; aggregated reports may be retained longer.
• AppLovin states that advertising-service information is generally retained for limited periods, typically up to two years, and often for shorter periods for device-associated information or until a verified deletion request is completed.
• Support and privacy communications are kept for as long as needed to respond, maintain a reasonable record of the request, comply with law, or resolve disputes.

Apple, Google, and other independent providers retain information according to their own policies and account settings. Deletion may take additional time to propagate through security backups where permitted by law.

8. Your privacy rights

Depending on where you live, you may have the right to request access to information about you, correction, deletion, restriction, portability, or an objection to certain processing; withdraw consent; opt out of targeted advertising or the sale or sharing of personal information; and complain to a privacy or data-protection authority. You will not be discriminated against for exercising a right provided by applicable law.

To submit a request, email [email protected] with the subject "Privacy Request." Because the Game does not use a conventional account, we may ask for limited additional information needed to verify the request and locate the relevant pseudonymous records. We will use verification information only to process the request. Some requests may be limited by applicable exceptions, including security, fraud-prevention, legal-retention, and recordkeeping requirements.

You can delete local Game data through your device settings or by uninstalling the Game. Platform cloud saves, purchase history, and provider-held advertising or analytics information may require separate controls or requests described in the provider policies linked above.

9. International data transfers

We and the providers listed above may process information in countries other than the country where you live. Those countries may have different data-protection laws. Where required, transfers are made using legally recognized safeguards, such as adequacy decisions, contractual protections including Standard Contractual Clauses, or another lawful transfer mechanism described by the relevant provider.

10. Security

We use reasonable technical and organizational measures designed to protect information. Our Game, website, and cloud services use encrypted HTTPS connections for network transfers, and our backend pseudonymizes accepted device tokens before using them as internal identifiers. No storage or transmission method is completely secure, so we cannot guarantee absolute security.

11. Children's privacy

Pet Store Merge is not directed to children under 13, or a higher minimum age where required by local law, and we do not knowingly collect personal information from children in violation of applicable law. Where parental or guardian consent is required, the Game is not intended for use without that consent. If you believe a child has provided personal information to us, contact [email protected] so we can investigate and take appropriate action.

12. Changes to this Policy

We may update this Policy when the Game, our providers, or legal requirements change. We will post the revised Policy on this page and update the date above. If required by law, we will provide additional notice or request consent before a material change takes effect.

13. Contact us

For questions about this Policy or our privacy practices, contact:

SeConTalCompany
Email: [email protected]
Website: secontalcompani.com